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Munich, May 13, 2026 – More channels, more content, more data – but less time: marketing is under pressure in 2026. Many teams respond by adding yet another tool. World of Data (WoD) on June 11, 2026 in Munich takes a different approach: the core thesis is that MarTech only unfolds its full value when data, processes and teams are intelligently connected. At WoD, guests will see, based on customer projects from DFL Deutsche Fußball Liga, Tonies, Mytheresa, OTTO and Cornelsen, how AI and analytics are already delivering real impact in day-to-day marketing.
As every year, World of Data 2026 brings together decision-makers, practitioners and technology providers from data, analytics and AI. The program centers on five key topics that are currently top of mind for modern enterprises: artificial intelligence, data strategy, data architecture, change management, and MarTech.
“Marketing organizations today need more than isolated tools. They need a clear interplay of data, technology, processes and accountability,” says Kai Kalchthaler, Managing Director of b.telligent, the organizer of WoD. “That’s exactly what the MarTech focus at World of Data is about: we show what companies have already implemented successfully and what others can learn from these experiences for their own projects.”
In the MarTech focus area, visitors will experience how customer data platforms, marketing automation, marketing resource management, digital analytics, customer lifetime value and AI applications work together in practice. Selected customer projects and technology partners will demonstrate how to build, integrate and scale modern MarTech stacks.
The focus is not on generic AI hype, but on concrete use cases: smart audience segmentation, real-time behavior analytics, AI-supported digital analytics approaches, AI agents, and better control of marketing budgets through data-driven models.
“AI is not changing marketing as an isolated function, but through its interplay with data quality, architecture and operational processes,” says Sebastian Amtage, founder and Managing Director of b.telligent. “World of Data brings these perspectives together. Our guests experience how technology becomes real ability to act: better decisions, more precise customer engagement, and greater transparency around impact and value contribution.”
In real cases, speakers from different industries show how and with which technologies MarTech is already being used successfully:
Technology partners such as Amplitude, Tealium and entirely AI with MARMIND will also show how AI capabilities like audience segmentation, analytics features and AI agents can be integrated into existing MarTech setups.
The MarTech focus is aimed at marketing, CRM, e-commerce, product, data and analytics leaders who want to evolve their marketing stack strategically. They will find answers to key questions: How can CDPs, marketing automation, MRM and analytics be meaningfully orchestrated? How can AI applications be integrated into existing processes? And how do data, technology and organization combine to create measurable marketing success?
These questions will be addressed at WoD. Participants will leave not only with inspiration, but with concrete ideas for how they can further develop architecture, data foundations, processes and use cases in their own organizations.
🛈 Image source: AI-generated
What started in 2014 as the “BI Congress” has since evolved into one of the leading events for data analytics, AI, and consulting in the DACH region. World of Data brings together data professionals, decision-makers, and software manufacturers in one day – dedicated to networking, celebration, and the exchange of trends and best practices in the data industry. From big data and cloud to AI and customer intelligence – WoD impresses with hands-on presentations, strong case studies, and an exhibition of innovative partners. Since 2023, the event has alternated annually between Germany and Switzerland. In 2024, around 850 participants from a wide range of industries came together in Munich.
smart data. smart decisions.
b.telligent is a technology-independent consultancy specializing in optimizing digital and data-driven business processes, as well as customer and supplier relationships. Around 400 employees work across nine locations in Germany, Austria, Romania, and Switzerland, serving over 500 clients.
