Originally from Australia but based now in Berlin, Tobias has worked with a number of global companies to establish a data-driven culture. Tobias Hingston is a Senior Product Analyst at Tonies, where he has led analytics for global launches of both physical and digital products. Tobias has built scalable data infrastructure and operationalised data in the product development lifecycle. Previously at Klarna, he drove user acquisition and product optimization through product analytics and experimentation, working with Klarna's banking and savings products.